We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people who using luxury leather goods (handbags, belts, wallets), similar to Michael Kors, Furla, Balenciaga or Prada.
Which one looks cool, good and suitable for a fashion brand? Would appreciate the input from you knowledgeable graphic artist.
This is wildly opinion-based, but I would go for number two; hands down. The proportions are better, the sharpness of the M an As less spiky. Besides.. the top one reminds me a little too much of Futura, and though it is a good font, it is a little dated. At least to me.
Source : Link , Question Author : murat , Answer Author : benteh