Who to make the license for a font out to

Im planning on using a font in part of a company logo, with this particular font i need to purchase a commercial license before it can use the in the final release of the logo.

Im designing the logo for a 3rd party, who do i make out the commercial font contract to – ourselves the graphic designers, or the client who the logo is for ?

Answer

Think of yourself as a carpenter and the client has hired you to trim out a house. You buy the tools, the client pays for the final product (the trim being installed). You walk away with the tools you bought as part of doing business.

This is the same with fonts. It’s a tool that you as a graphic designer use to produce work for clients. Since the logo doesn’t need to retain the font data (assuming you are converting it to outlines) there’s no need for the client to have a license for that font.(*)

If the client needs to use the font for other purposes, then they’d need to get their own license of the font–in addition to yours.

(*) There are some exceptions in that some typefaces have special licenses that require an additional license if the typeface is being used as a logo for a rather large entity. This is rare, but read the EULA to be sure.

Attribution
Source : Link , Question Author : sam , Answer Author : DA01

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